Crisis Management: Strategies to Effectively Manage a Healthcare Organization

Preparing for an unplanned or unexpected event, such as a natural disaster, pandemic, civil disturbances, medical error or labor disputes (e.g., union labor) causes physical, psychological and emotional stresses that can overwhelm employees, medical staff, patients and communities. In the event of a crisis, the quality and efficiency of care delivery may be challenged and typically takes a toll on every part of the organization. 
Lack of the unknown or uncertainty is also a challenge that healthcare leaders face in the time of crisis. Healthcare leaders need to understand ways to prepare their organization for unforeseen circumstances, which includes developing a communication plan, managing organizational resources, such as medical supplies, levels of patient care and leveraging local and state resources and funding.

This panel discussion will provide insight and perspectives on ways to manage an unforeseen crisis within the healthcare organization and its community. It will include how healthcare leaders can better prepare and respond to a community or healthcare crisis, or health surge event or unanticipated response.

The webinar will offer 1.5 hours of F2F credits.  MS ACHE Chapter members may attend free of charge.  All others must pay $100.

Moderator:
Kimberly C. Long, DHA, MSN, FNP, RN, FACHE

Dr. Kimberly Long is a highly accomplished Senior Healthcare Executive and Consultant with more than 30 years of success in the education, healthcare, community services and executive mentoring and coaching. Leveraging extensive experience in healthcare facility turnaround and change management, Dr. Long is an asset for healthcare and financial institutions seeking expert assistance with substandard performance from a strategic, financial and operations perspective, and aligning all aspects – cultural, operations, financial, and customer satisfaction. Her key areas of expertise include healthcare consulting, executive leadership and coaching, organizational leadership, business development, strategy, growth, strategic planning for organizational culture transformation and business process improvement. 

Dr. Long is the retired Chief Executive Officer for Vibra Hospital of Sacramento. She was awarded the highest revenue per patient bed for Vibra Healthcare 2017; reduced employee turnover from 5% to 1.7%; and exceeded financial goals by more than $26M. 

Panelists:
Takeisha Charles Davis, MD, MPH
Dr. Davis holds a doctorate of medicine from Johns Hopkins University. During her pediatric residency at Children’s Medical Center in Dallas, Dr. Davis was selected to serve as Chief Resident and decided to forego a fellowship opportunity to pursue a more nontraditional career path of becoming a public health physician and healthcare administrator. She secured a master’s of public health in 2005. She currently serves as the President and Chief Executive Officer of the New Orleans East Hospital. Davis has received numerous awards in recognition of her work including being named to the 2018 Becker’s Hospital Review’s Annual List of 143 Women Hospital and Health System Leaders to Know. 

Tom McDougal, DSc, FACHE
Dr. McDougal serves as the CEO of Merit Health Biloxi. He entered the healthcare industry in 1993 and at age 27 accepted his first role as a hospital CEO. He has led six different hospitals or health systems over more than eighteen years for Community Health Systems, Palmetto Health Alliance, and the University of Alabama at Birmingham Health System. McDougal holds a doctorate in Health Services Administration in addition to MSHA and MBA degrees, all from UAB. In 1991, he graduated summa cum laude from the renowned Brock School of Business at Samford University.