2021 Annual Meeting

The Role of the Media in Shaping the Public’s Perception of Healthcare 
 
Wednesday, September 22 | 8 a.m. – 9:30 a.m.
1.5 hours of ACHE F2F Credit  
 
Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First, there were books, then newspapers, magazines, photography, sound recordings, films, radio, television – and now social media. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, entertainment, and especially health care.
 
This panel discussion will focus on the public’s perception of hospitals and healthcare delivery, especially in light of COVID-19. These perceptions are largely delivered and influenced by the media. Health care practitioners are also spending as much time battling misinformation as they are distributing helpful information. Time will be spent on effective tactics to manage communication channels and messages.
 
Moderator: Marshall Ramsey, Editor-at-Large, Mississippi Today
 
Panelists:
– Dr. Thomas Dobbs, State Health Officer, Mississippi State Department of Health
– Dr. Claude Brunson, Executive Director, Mississippi State Medical Association
– Timothy H. Moore, President/CEO, Mississippi Hospital Association

Sustaining a Financially Vibrant Healthcare Organization  
 
Wednesday, September 22 | 10 a.m.-11:30 a.m.
1.5 hours of ACHE F2F Credit  
 
Today’s healthcare executives face many challenges such as workforce shortages, updating technology, making facility infrastructure improvements, and providing safe high-quality patient care. Each of these initiatives makes financial challenges extraordinarily complex. In addition, healthcare leaders face ever-increasing regulatory demands and diminishing financial rewards. What organizational strategies are available to healthcare executives to affect their organization’s bottom line? How can leaders use meaningful metrics to examine such areas as product lines and supply chain costs and revenues? What are the critical links that exist between financial and nonfinancial managers (or clinical and non-clinical managers) that can impact the financial health of departments and the organization as a whole?
 
Moderator: Rob McElhaney, Associate Comptroller, University of Mississippi Medical Center
 
Panelists:
– Guy Giesecke, DHA, Chief Executive Officer, Children’s of Mississippi
– Kade Moody, CPA, FHFMA, Partner at HORNE LLP and Firm-Wide Director of Assurance
– Cori Bailey, Administrator, Tyler Holmes Memorial Hospital